It’s time: Baselworld 2017 begins today

March 22, 2017 5:09 pm

(Image supplied)

* The annual watches and jewellery event is taking place in Basel, Switzerland

* This is the 100th edition of Baselworld

* The event attracts key industry players from around the world

Baselworld, the annual global watches and jewellery exhibition commenced today with an inaugural press conference.


The unmissable show brings key players from different sectors across the global watches and jewellery industry, to unveil new trends and set the tone for the coming year.


“For the last 100 years, watchmakers and jewelers have been presenting their creations to visitors of Switzerland and the world in the heart of Basel,” Ms Sylvie Ritter, Managing Director Baselworld, said as she welcomed media representatives who attended the press conference and those following on the live stream.


Ritter reflected over the past 100 years of the show, and presented a short review of some of the major milestones witnessed along the show’s development path. “This brief retrospective demonstrates one thing: By forward thinking in Basel, we have built the world’s most important watch and jewellery show.”


Mr René Kamm, CEO of the MCH Group, organizer of the show, opened the event by welcoming all attendees to the 100th anniversary edition of Baselworld.


“Baselworld has undoubtedly contributed significantly to our group’s success and global standing,” Kamm noted, adding that the show has been a part of the MCH group’s journey from the outset and that historically speaking from an international perspective


According to Ritter, the success of the show throughout the years was because “we have succeeded in reinventing, renewing, adapting, modernizing and continuously transforming ourselves, constantly reflecting an ever-changing market.” She insisted that, “this is what we will continue to do” because “looking to the future is our vocation!”
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Challenging times
On that note, Ms Ritter addressed the past 12 months, and acknowledged awareness that these times “have been difficult and have compelled some players to leave the watch and jewellery industry. In the light of this context, it is essential that the exhibition concept is adapted once again and Baselworld transformed to reflect the global market.” In addition, she pointed out that, “this process of transformation will always have to favour quality over quantity. The result being that we chose to refuse some exhibitors for this year’s show and this is a choice, this is our choice.”


(Baselworld: The countdown begins)


She drove home Baselworld’s concept that, “the very essence of a show is to reflect the market, to meet the expectations of its various players and therefore to be continually changing. Baselworld has never been static and will never stand still!” She went on to demonstrate exactly how this change process and market adjustment is being implemented by unveiling the new concepts. “New adaptations have allowed us to offer the independent watchmakers, previously in the Palace, a space of first choice in Hall 1. The creation of this space, called ‘Les Ateliers’, has enabled us to meet the growing demand in this sector.” She then revealed news of another novelty in Hall 1 called the ‘Design Lab’. “This space is dedicated to designers, mainly in jewellery, featuring unique innovative pieces and avant-garde creations.”


For the next five days, the world’s eyes will be directed towards Baselworld where the latest watches and jewellery pieces will be unveiled by the some of the world’s most coveted brands and maisons.


AMEinfo Staff
By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.