84% of your customers expect you to create content

December 5, 2018 9:56 am


By SILX: Helping companies do content marketing right

In a competitive UAE market, content marketing can make the difference.  Are you talking to your customers?

Are you really engaging with them in a way that nurtures the relationship and leads to sales? And does so efficiently, with less investment than traditional marketing?

Read: Major regional media, brands, bringing their content on Snapchat

Content marketing delivers conversion rates 6x higher than other methods

Content marketing is the perfect answer to customers who are tired of non-stop promotional messages. Give them something that is of genuine value to them, that solves a problem, and that trust will lead to a relationship, and generate sales.

61% of online consumers made a purchase after reading a blog

In fact, content marketing has been around for 100 years. And today, 84% of consumers expect brands to create content.

Ureed: 1st academy for freelancers, linguistic pros & content creators

So here is how content marketing puts your company ahead of the UAE competition:

-Don’t lose valuable leads: A content campaign means that leads which come in but are not yet ready to buy are nurtured rather than lost.

-Stop handing over valuable leads to your competition: If you’re not doing content, you can be your competitors are. So who will they remember when the time comes to make a purchase?

-Improve your ad campaigns: Content brings more creativity and trust to your ad campaigns – and a chance to convert that split-second moment when a customer sees your ad.

-Get featured in the press – at no extra cost: Open your reach to millions of readers – great content finds its way into the top publications for your industry, without paying for it.

-Enhance your SEO efforts: If you are spending on SEO, content amplifies those efforts, boosting organic placement.

Read: How influencing your audiences through content creation is key

Adding content to your digital mix will save you money in 2019 – to give you maximum reach and impact. Content stretches your overall marketing efforts, gaining great ROI.

[email protected]

Follow AMEinfo on Facebook , LinkedIn, and Twitter , and subscribe to our newsletter at the bottom of this page.

Tags:

AMEinfo Staff
By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.



AMEinfo EXPERTS