Most endorsed and recommended brands in UAE and KSA revealed

November 22, 2017 1:36 pm

The UAE’s national airline and lifestyle brand Emirates has emerged as the most highly endorsed brand in Saudi Arabia according to the latest brand rankings from YouGov BrandIndex.

The Advocacy Rankings, produced by YouGov’s daily brand tracking tool BrandIndex, considered how much Saudi consumers endorsed brands over the past year by asking respondents, “Would you recommend the brand to a friend or colleague?” and “Would you tell a friend or colleague to avoid the brand?”

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Responses recorded over the last 12 months from Saudi residents reveals that Emirates received the highest brand advocacy in the Kingdom taking the number one spot in the top 10, ahead of fellow highly recommended airlines Qatar Airways in eighth and Etihad Airways in ninth.

Apple and its trademark iPhone sit in second and third place respectively, giving them the highest seal of approval among tech and mobile brands in the Kingdom.

Meanwhile, Saudi FMCG powerhouse Almarai is the fourth brand most recommended to friends among Saudis, and UAE born property developer Emaar sits comfortably as the fifth most endorsed in the country.

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Representing fast food, Al Baik is the most highly commended among Saudi consumers in sixth place, while Saudi electronic payment network Mada, and banking house-hold name Alinma Bank lead brand advocacy among financial services brands in seventh and tenth respectively.

In the UAE, the home-grown property developer Emaar has been ranked as the most recommended brand among consumers in the UAE according to the YouGov BrandIndex.

Having developed some of the country’s most iconic entertainment attractions, hot spots, hotels, malls and residential and commercial communities, Emaar has produced consumer experiences that have helped to shape the UAE’s popularity as one of the leading destinations of the world.

The rankings demonstrate in the past 12 months the Emaar experience has made the biggest lasting impression on consumers, enough to make them endorse their brand the most to others.

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Behind Emaar, the UAE’s top 10 most recommended brands include three other home-grown brands with national airlines Emirates, following closely in second place, and Etihad Airways in the sixth, while Emirates NBD comes in seventh.

iPhone and Apple score highly in third and fourth place respectively, leading the most endorsed tech and mobile brands and unchallenged by their competitors in the top 10.

Meanwhile, WhatsApp sits in fifth and Google in eighth, proving the worthiest of advocacy among social messaging and search brands in the Emirates.

Rounding out the 2017 Advocacy Rankings are leading multinational retailer Carrefour, franchised by Majid Al Futtaim, in ninth place, followed by financial services and global payments technology leader Visa, in tenth.

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In case of Egypt, iPhone is the top brand Egypt consumers would choose to recommend to friends.

The second most heavily endorsed brand in the Egypt Advocacy Top 10 is established Egyptian real estate developer Mountain View.

Digital-based brands take up another four spots with world social heavyweight Facebook, search giant Google and instant messaging phenomenon WhatsApp in third, fourth and fifth respectively; video sharing platform YouTube stands in the eighth.

Galaxy, in the sixth, and Almarai in seventh represent the most highly endorsed FMCG brands over the past year in Egypt, while L’Oreal Paris and Maybelline round out the top 10 as the most highly commended make-up brands among Egyptian consumers in ninth and tenth place respectively.


AMEinfo Staff
By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.