Goodbye bricks-and-mortar malls? Hello $500m digital mall

July 4, 2018 2:23 pm


Online shopping in the Arabian Gulf is on the verge of a facelift, and customers will soon be able to experience the immersive technologies and operational practices, apart from just shopping.

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Mall.Global, the USD 500 Million debut venture of the Dubai-based tech firm has revealed the project outline that will offer a personalized experience to each user within a virtual world and employ innovative integrations and technologies to enhance the customer’s experience with.

This will include brand immersion, virtual reality, on-ground AR cues, micro-influencer reviews, AI & machine learning, cross-platform loyalty and multi cryptocurrency acceptance; to offer what the developer refers to as a True Hybrid experience.

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The platform is due to go live by 2020 with over 2500 brand stores and sequential launches across the GCC, India, North Africa, Europe, CIS and China. Mall.Global will undergo testing with live customer sets early next year.

“Emerging markets are home to 90% of the world’s millennials, with an annual income expected to surpass 4 trillion dollars by 2030, Mall.Global’s True Hybrid experience is designed to match the lifestyle of these Digital Natives,” noted a statement.

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“Some of the best innovations of our time have come as a result of need. The need, in this case, was to attain a higher level of value and convenience, maintain all aspects of online shopping that consumers are used to and retain the essence of brand personas as in traditional retail,” CEO of Mall.Global Sofya Shamuzova said.

“The platform is designed to address the most common wishes of customers with features like ‘Try & Buy’ where shoppers have the option of receiving certain products like apparel and footwear in a size above and below their chosen order,” Shamuzova added.

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Through Mall.Global, brands can do much more than just sell products and in fact recreate the retail experience to deliver the perfect bridge between on-ground and online.

Every brand on the platform will have its own VR Store Design Toolkit that will enable them to design, create and constantly update their online stores in sync with their campaigns, collections and seasons.

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Sunil Kumar Singh
By Sunil Kumar Singh
Sunil is a digital-savvy journalist and a leader in managing and integrating print & digital content in UAE, the Gulf and India. Sunil is an innovative editor with over 14 years' experience in digital content marketing, leading team and ability to deliver quality content for both print and new media.



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