On the ball online: World Cup viewers on Internet soar

July 8, 2018 2:00 pm


The 2018 FIFA World Cup isn’t just a tournament for football obsessives; with millions of eyes on the action, there are plenty of people getting involved who aren’t usually football fanatics.

A research by Global Web Index on the profile of World Cup Fans and Internet users who say they watch the tournament on TV or online, has provided interesting insights.

 

READ: Millennials don’t respond to ads. So how can brands reach them? 

 

 

The FIFA World Cup is one of the most popular sporting competitions, with 48% of Internet users tuning in.

But it’s not just a large audience, it’s a diverse one too. 37% of World Cup Fans are female, and the competition makes inroads with younger viewers – over half of its viewers are under the age of 34, according to the research by Global Web Index.

With teams representing every continent in the tournament, the World Cup offers a great opportunity to expand the sport’s reach to key growth areas, so it’s encouraging that more half of Internet viewers in MEA (Middle East & Africa) watch the tournament.

 

READ: The Tale of Two Cities: These twin ME cities rank in the world’s top 30 centres for global talent 

 

This is the second highest percentage after Latin America where 62% of Internet viewers watch the tournament.

MEA is followed by Asia Pacific (APAC), where half of the internet viewers (50%) watch the tournament.

 

READ: And you thought print media is dead…

 

The research has also cross-referenced tournament viewing with sports viewing to see how expansive the World Cup viewing audience really is.

A quarter of World Cup Fans say that they don’t normally watch football, potentially highlighting the fact that it’s a social activity or a reason for a gathering as a special occasion.

Tags:

Sunil Kumar Singh
By Sunil Kumar Singh
Sunil is a digital-savvy journalist and a leader in managing and integrating print & digital content in UAE, the Gulf and India. Sunil is an innovative editor with over 14 years' experience in digital content marketing, leading team and ability to deliver quality content for both print and new media.



AMEinfo EXPERTS