Which supermarket wins on price? We reveal the answer

July 8, 2018 1:52 pm


Comparison website Souqalmal.com has compared the cost of 11 everyday essentials available from the most popular supermarkets in Dubai.

Each of the supermarkets surveyed operate with a large number of stores in the emirate. For this particular analysis, Choithram – Dubai Marina, Al Maya – Dubai Marina, Spinneys – Al Furjan, Carrefour – Discovery Pavilion, LuLu Hypermarket – Al Qusais and Union Coop – Al Barsha, were put under the microscope.

 

READ: In an electric Tesla-driven age, what’s really fuelling the region’s auto sector?

 

So which supermarket won on price?

Resulting from Souqalmal.com’s research, Carrefour emerged as the best value-for-money supermarket in Dubai, with a total bill that was 11 per cent lower than the average bill, across all six supermarkets surveyed.

Union Coop and Lulu Hypermarket came almost neck-to-neck, bagging second and third spot, respectively. Al Maya was revealed to be the most expensive grocery retail chain (with an 11 per cent higher bill than average), while Choithram trailed just behind.

Ambareen Musa, Founder & CEO of Souqalmal.com says, “While the prices that shoppers see in supermarket aisles play a big role in how they choose supermarkets and specific brands, there’s more to the story. Supermarkets also compete in terms of customer loyalty programs or ‘club cards’. This aspect needs to be factored in to better understand why consumers may prefer a certain supermarket over others.

 

READ: Marketing in the 21st century: What’s in? What’s out?

 

“Loyalty programs are big in the UAE – In fact, the results of our recently concluded annual analysis showed that co-branded credit cards that offer loyalty rewards at supermarkets were the most popular credit card variant among UAE residents,” she adds.

While major UAE supermarket chains have not yet resorted to aggressive price wars and price-matching schemes as seen in other global markets, it remains to be seen if this will change in the near future.

Souqalmal.com surveyed six of the top supermarket chains in the region to the ultimate price comparison test, namely:

 

READ: Millennials don’t respond to ads. So how can brands reach them?

 

– Choithram – Dubai Marina,

– Al Maya – Dubai Marina,

– Spinneys – Al Furjan,

– Carrefour – Discovery Pavilion,

– LuLu Hypermarket – Al Qusais and

– Union Coop – Al Barsha

Tags:

Sunil Kumar Singh
By Sunil Kumar Singh
Sunil is a digital-savvy journalist and a leader in managing and integrating print & digital content in UAE, the Gulf and India. Sunil is an innovative editor with over 14 years' experience in digital content marketing, leading team and ability to deliver quality content for both print and new media.



AMEinfo EXPERTS