Avantgarde Dubai appoints new Managing Director

October 29, 2014 3:59 pm

Avantgarde has announced the appointment of Elena Maralskaya as its new managing director. Elena joins the Dubai-based branch of the leading international brand services and events agency with over 25 years of business experience in the Middle East, as well as Eastern and Central Europe.

Since its UAE launch in 2006, Avantgarde has built a strong reputation for innovative and technologically advanced event concepts including the Dubai New Year’s Eve ‘Water, Fire & Light’ show, the Abraaj Celebration of Entrepreneurship Conference and the Porsche Cayman launch. Other regional and international clients include BMW, Ferrari, Maserati, General Motors, Lukoil Overseas, Pro League UAE, Philipp Morris, Philipps, Mubadala and Emaar. Next month Avantgarde will handle the VIP guest experience at the 2014 Formula 1 Etihad Airways Abu Dhabi Grand Prix.

New managing director Elena is an experienced entrepreneur with a successful background in the brand marketing and automotive industries.

Avantgarde board member Markus Pflitsch, who is responsible for the agency’s Middle East operations, said: “Elena is a highly experienced marketing and communications specialist. Her knowledge of the Middle Eastern market and her large network of business contacts will be great assets to Avantgarde Dubai and enable her to drive our business forward, both in the UAE and the wider Middle East region.”

“Avantgarde is a forward-thinking agency with a strong focus on experiential marketing. I am honoured that I have been chosen to lead its experienced and knowledgeable team in Dubai. I am confident Avantgarde can continue to grow its client base and provide outstanding service to new and existing clients in the Middle East,” added Elena Maralskaya.

Samantha Armstrong
The PR Company
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