Wealth Management by

Eye on Africa: ‘The Dubai Show’ announced

April 11, 2016 5:08 pm

Sajid Ali, Director Sumansa Exhibitions (L) and Sultan Al Suwaidi, Partner, Sumansa Exhibitions at Dubai Show announcement. (Image supplied)

A new show to promote Dubai on a global level has been announced today.


The first edition of The Dubai Show is set to be take place in Johannesburg, from November 24-26, will focus on highlighting Dubai’s contributions to the global economy, and inspiring further investment back into the emirate, through new collaborations and business partnerships.



“The Dubai Show in Johannesburg will serve as a lucrative platform for several industries to forge ties with their African partners. This will be a great opportunity for high profile, as well as small and medium enterprises to gain foothold into an emerging market and establish their brand comfortably, besides opening doors for African partners to establish themselves in Dubai,” Sultan Al Suwaidi, Partner at Sumansa Exhibitions said.


Al Suwaidi noted that with a “large consumer base with a population of 52.98 million, South Africa shows promising potential of growing into a profitable market for UAE retailers.”


Africa, as a region, is increasingly being highlighted as one of the up and coming markets being target business across different industries from around the world.


“South Africa offers the untapped potential for supporting companies seeking to do business in Dubai. Diversification has been a key word for the administration of Dubai which is keen on converting the region’s economy from being dependent on oil and real-estate revenues to an economy that is well-diversified and has several sectors growing quickly.


“The services sector in Dubai has been growing by leaps and bounds and the government has also taken steps to ensure the best companies from all over the world setup a presence in Dubai,” Al Suwaidi added.


The UAE is the 24th largest investor in South African, and its largest trading partner in the GCC region, figures provided by the South African embassy in Abu Dhabi reveal.


According to the data, the UAE is also the 21st largest export market to South Africa, it is also among the top 10 importers of goods and commodities for as many as 10 African countries.



Trade exchange between the UAE and South Africa is estimates to have reached AED 10.6 billion, and the new show is looking to further increase that number, as major industry sectors will be highlighted in the new show.


These include: Tourism, Hospitality, Business setups, Real Estate, Trade, Services, Medical Tourism and Education, among others.


The new show falls under the patronage of HH Sheikh Mansoor Bin Mohammed Bin Rashid Al Maktoum, and will be organized by Sumansa Exhibitions.


By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.