National Geographic Abu Dhabi brings global programming format to the region with the premiere of new reality show, ‘I am Nat Geo Photographer’

May 22, 2014 11:28 am

National Geographic Abu Dhabi’s ‘I am Nat Geo Photographer’ brings one of National Geographic Channels’ global formats to the region in an exciting new addition to the channel’s local content. As National Geographic Abu Dhabi(NGAD) continues to grow, it is dedicated to increasing the amount of local content on the channel. ‘I am Nat Geo Photographer’, shot entirely in the UAE, has Nikon associated with it as the Presenting Sponsorand premieres on National Geographic Abu Dhabi on May 21, 21:00 KSA/22:00 UAE, with episodes to air at the same time every Wednesday. The finale will be on June 25.

Supported by Nikon as Presenting Sponsor, and Associate Sponsors Nissan andThe Hamdan Bin Mohammed Bin Rashid Al Maktoum International Photography Awards (HIPA), ‘I am Nat Geo Photographer’ is a six-part reality show competition shotentirely in the UAE. Eight amateur photographers from around the region compete against one another in a series of challenges, as they try to capture a photograph worthy of being featured in National Geographic Al Arabiya magazine. The challenges take them to iconic locations across the UAE, and at the end of each episode a panel of judges will assess the contestants’ work to decide which will be eliminated.

Judging the competition are three seasoned photographers and photography experts: Laura El-Tantawy, National Geographic photographer; Jack Dabaghian, professional photojournalist, and Matthew Dols, Assistant Professor of New Media in the College of Arts and Creative Enterprises (CACE) at Zayed University (Dubai and Abu Dhabi campuses).

Athreyan Sundararajan, Head of Marketing, National Geographic Abu Dhabi, said: “The continued growth of NGAD gives us the opportunity to continually introduce more locally created, locally relevant programming for our viewers. We are proud to have partnered with premium brands such as Nikon and Nissan, as well as being associated with such a prestigious institution such as HIPA. The value that such sponsors get from being associated with the show is tremendous and goes beyond the sponsorships that are regularly seen. We will be offering many more such opportunities to our partners and advertisers in the future.”

Narendra Menon, Regional Head Sales and Marketing, Nikon Middle East and Africa, said: “As a presenting sponsor and main partner of ‘I am Nat Geo Photographer’, we are fulfilling our long-standing commitment to enhancing the photography culture across the Middle East. This association allows us to nurture the considerable photographic talent in the region, while also providing an unparalleled platform for photographers to showcase their skills. Having each contestant use a Nikon camera throughout the program showcases our cameras’ ability to perform in various high-pressure real-life situations,while also providing the contestants with an able companion on their show-stopping journey.”

NGAD’s locally-created content has taken viewers across the GCC. Programmes include ‘Ultimate Airport Dubai’, a show following the goings-on in Dubai Airport Terminal 3; ‘Megafactories: Almarai’, focusing on the Saudi dairy giant’s end-to-end manufacturing process; ‘Inside Mission Kosovo’, a documentary about the UAE Union Defence Force’s journey to Kosovo , and ‘Megastructures’ episodes featuring iconic regional achievements such as the Sheikh Zayed Grand Mosque, Capital Gate, and Aldar HQ building.