Tuesday is fast becoming UAE’s number one cinema day

April 13, 2015 11:03 am

du Tuesday Fast and Furious 7.

The first Tuesday of April saw 4,500 people avail of du Tuesday’s two for one movie ticket offer, across nine VOX cinemas in the UAE, enabling a record 9000 viewers to enjoy the tribute premiere of Paul Walker’s last installment of the popular franchise, Fast and Furious 7 on one weekday.

The weekend always comes early for du mobile prepaid and post-paid customers with the exclusive du Tuesday two-for-one VOX cinema offer.

All du customers need to do is text the word ‘MOVIE’ to 9979 for a buy-one-get-one-free VOX cinema ticket valid across the UAE for cinema experiences including standard 2D, VIP Seats, VOX MAX, VOX 3D and VOX Plus concepts. The movie offer is valid every Tuesday of the year. More details are available on www.du.ae/tuesday.

A portion of the movie was filmed right here in the UAE. One of the most anticipated stunts features Vin Diesel’s character Dominic Toretto performing a gravity defying leap between the Jumeirah at Etihad Towers, Abu Dhabi.

“UAE moviegoers feel an affinity to this movie which was partly filmed in Abu Dhabi. In our aim to always add value to our customers’ lives we were thrilled to see the response to du Tuesdays for the Fast and Furious 7 premiere,” said Hala Badri, Executive Vice President Brand and Communication, du. “What is even more encouraging to see is that du Tuesday redemptions have increased by 300 per cent, revealing the growing popularity of the weekday as movie day for UAE cinema lovers,” she added.

“The du Tuesday and VOX Cinemas partnership has been an exciting one for us that has had a positive impact on our business as well as great brand attachment for our customers with du,” said Cameron Mitchell, CEO, VOX Cinemas. “The incredible du Tuesday Premieres along with the far reaching movie promotional activities like the recent Fast & Furious 7 campaign and the award winning du Tuesday Commercials make du a perfect brand fit for VOX and a partnership that will continue to flourish,” Cameron added.

du Tuesday’s Fast and Furious 7 video activation proved popular across du’s social media channels. A total number of interactions across all social media platforms reached 4,790 and the video received an incredible 294,981 views and a total of 827,600 impressions on Facebook alone over a span of 2 weeks, reinforcing the popularity of the franchise.

du’s innovative entertainment platform, du Tuesday, has won a number of advertising awards over the past few years. This year, du won seven impressive accolades at the 2015 Dubai Lynx Awards for its disruptive du Tuesday campaign. Last year, the du Tuesday campaign swept the 2014 Dubai Lynx Awards, winning eight trophies, and the MENA Cristal Festival Awards 2014, winning in three categories.

It also won the UAE’s first-ever Gold Lion at Cannes Lions International Festival of Creativity 2014. Continuing its award-winning streak, the campaign struck gold in two categories at the London International Awards and bagged a bronze at the Mena Effie Awards.


AMEinfo Staff
By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.