Infographic: 5 simple ways to think like a content marketer

May 22, 2018 10:16 am

How do we make the transition from marketer to content marketer?

Aside from acquiring new skills, we also need to adopt a new mindset, to really appreciate our new task.

Our view of the marketing function needs to shift from one of delivering promotional messaging to one of providing a service.

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Read:4 social media marketing secrets every marketer must now know to make it

That service is content.

Here we look at five ways that successful content marketers think and behave, fuelled by this new mindset.

The below infographic is provided by SILX, a Dubai-based digital marketing agency run by former journalists.

Read:What will 2018’s major marketing challenges be? Find out here


Hadi Khatib
By Hadi Khatib
Hadi Khatib is a business editor with more than 15 years' experience delivering news and copy of relevance to a wide range of audiences. If newsworthy and actionable, you will find this editor interested in hearing about your sector developments and writing about it.