Hot topics at ArabNet Digital Summit
Taking place at Madinat Jumeirah in Dubai on May 30 and 31, ArabNet Digital Summit is set to bring together experts from across the digital spectrum to discuss the digital business in the Middle East.
Based on regional and global trends, below are some of the hot topics that will be covered this year:
As the amount of online advertising has proliferated, customers have become increasingly blind to banners, and usage of ad blockers is on the rise, growing 48 percent year on year. Native advertising provides advertisers the opportunity to engage consumers through ads that look and sound like the content it is embedded in.
This panel will explore how native advertising works, how it is being utilized in the region and the opportunities for publishers, agencies and brands.
Connected consumers, IoT and wearables
It’s projected that there are today over 10 billion connected devices, projected to grow to 50 billion by 2020. While enterprises and governments are proactively investing in wearables and connected devices, consumers are slower to adopt. Yet consumer IoT is an integral data collection point and reach medium. This panel discusses the new technologies being developed to engage with and improve the quality of life for citizens and trends that are emerging in the sector that probably end up changing consumer adoption sooner rather than later.
The Smart City market is valued to be at $1.5 trillion by 2020. Outside the US, Dubai and China have already announced their plans to incorporate driverless cars, while smart power grids and open data are on public agendas worldwide. This panels hosts leaders of Smart Cities to talk about the blocks that bring this vision together and the near horizons that they see emerging in the near future.
Open data economy
IBM estimates that we produce over 2.5 exabytes of data every day. The potential of this data is the relationships it can reveal: measuring, analyzing and understanding the interactions that users and machines have across multiple touch points every day. It’s also estimated that open data can directly increase the GDP of a city by one to four percent, depending on the level of implementation. This panel looks at the power of open data, implications on enterprises and government operations alike, and projected opportunities.
For the second year in a row, ArabNet is collaborating with 500 Startups to bring Silicon Valley expertise to MENA entrepreneurs. The One Day Accelerator will host investors and entrepreneurs in a full track dedicated to helping startups grow their businesses through workshops on negotiating legal terms, improving their PR reach, honing their pitch and raising funds. ArabNet will also host global VCs and regional corporate investors on the main stage to discuss the latest trends and opportunities in this space. – See more at: http://communicateonline.me/events-awards/hot-topics-at-arabnet-digital-summit/#sthash.zxpM95k6.dpuf
This article was first published on sister title Communicate Online