Instagram gets more business-friendly

August 15, 2016 4:17 pm

Instagram account seen on a smartphone. (Image: Alamy)

Popular photo and video-sharing social platform Instagram has taken a step further in catering to its business clients, including the 200,000+ advertisers on the platform.


In its latest move, Instagram rolled out a set of new business tools that help make the platform more attractive to businesses with a presence on it.


These tools aim to help advertisers stand out from regular accounts and measure performance better; it also enables users to communicate directly with advertisers over Instagram through the ‘contact’ button.


“With the new tools, companies of any size can be recognised with a business profile, get insights about followers and posts, and promote posts to drive business objectives – all within the Instagram mobile app,” a statement posted on Instagram’s blog read.


The features catering to business accounts have been rolled out in Europe and are making their way to the Middle East now.


“With so many companies using Instagram and many people on the platform interacting with them, there was a desire from our business community to do more. So we listened. And, after hundreds of interviews with businesses, three key needs became clear – stand out, get insights and find new customers,” the statement adds.


A final tool called “Promote” is expected to allow business profiles to make well-performing posts more visible to on users’ feeds.


AMEinfo Staff
By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.