J. Walter Thompson MENA first to join Google All-Stars Academy
J. Walter Thompson and Google MENA are partnering to debut the world’s first “Google All-Stars Academy” program.
The four-day program will be held in August and aims to further drive the marketing communications firm to the next level of engagement with consumers, through cutting-edge content that is reportedly unavailable anywhere else, according to J. Walter Thompson.
The program will include sessions from Contagious, the Zoo, YouTube and MENA Monks, along with hands-on workshops.
“The Google All-Stars Academy is a transformational program that we are happy to launch with J. Walter Thompson and its senior key players and “rockstars” across disciplines and offices in the region,” said Alex Brunori, head of Creative Agencies MENA.
“It’s an exclusive workshop and a global first for Google. The Academy will cover the whole industry process from an innovation point of view, aligning stakeholders on the principles of the collaborative model. It will be a blueprint for future-proof solutions in a modern, integrated, digitally savvy communications agency, facilitating ground-breaking thinking and ways of operating,” Brunori added.
The academy will compliment further trainings that J. Walter Thompson will receive throughout the year utilising Google’s products, tools and platforms.
“The digital revolution has fundamentally changed the way consumers interact with, and choose, brands. As a result, the entire strategy around effective brand communications needs to evolve at a pace that matches the changes in consumer behavior. At J. Walter Thompson MENA we have leveraged digital technology for more than 16 years, most recently establishing our new offering, NewsLab, which focuses on online communities and content. The Google All-Stars Academy is the next exciting step on our road to fulfilling peoples’ needs and expectations of brands in the region,” said Vatche Keverian, CEO at J. Walter Thompson MENA, in comments on the partnership.