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MallMate: app to help you navigate through malls with ease

February 15, 2016 2:55 pm

The Dubai Mall. (Source: Shutterstock)

Visits to large malls, whether for actual shopping, window-shoppng or for recreation, comprise a large aspect of GCC residents’ daily lifestyles.

And one can certainly get lost in The Dubai Mall or its likes. This has prompted Jaideep Dhanoa and his team to develop MallMate, a new mobile app that helps one while wandering around any of the region’s vast shopping malls.

The app, available on iOS and Android, was first launched in the UAE in mid-November 2015. It helps users navigate through malls, directs them to their previously selected favoured stores and locates desired stores on an interactive map.

“The average user has added over 30 brands to [his or her] taste profile, allowing MallMate to provide a highly personalised experience,” Jaideep Dhanoa, CEO at MAllMate, tells AMEinfo.

 “Additionally, because we know what our users like we are able to keep them informed whenever there is a sale at any of their favourite stores,” he added.

In its short lifespan, MallMate has already expanded outside the UAE. Today, the app is available in “Dubai, Abu Dhabi, Singapore, Hong Kong, Bengaluru and New Delhi – with more coming soon.”

Developers look to make the app “live in 25 cities by the end of the year,” Dhanoa says, noting that he and his team of five have been “iterating on this concept [MallMate] for three years! There’s still a lot to be done.”

While refraining from sharing the exact number of downloads, Jaideep said “MallMate has been a top ten shopping app in the iOS UAE App Store for the past two months, so we’ve been [gaining] very good traction in the market.”

A growing trend

A Knight Frank report, published last November, ranked the UAE as the number one shopping destination in the region, attracting shoppers and retailers from around the world.

“Though retail supply per capita in the UAE is one of the highest in the world, the market is still performing well and has a lot of potential over the next decade,” Matthew Dadd, head of Retail at Knight Frank UAE, had said in a statement.

“Growth in the non-oil economy, particularly the tourism sector, the increase of population and income and the upcoming international events (i.e. Expo 2020) are all pointing to a positive outlook for the retail sector in the UAE,” Dadd added.

This uptake on retail can be seen from the increased retail space being constructed around the main shopping hubs like Dubai, and other cities around the UAE and the overall GCC.

Earlier this year, Dubai hosted a new edition of its popular Dubai Shopping Festival, a month-long city-wide celebration of shopping and other relevant activities around Dubai.

Around that relevant time, MallMate app released some stats derived from its users. Here is what the data revealed:

MallMate infographic.

MallMate infographic.


By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.