What’s at the top of 39% of boardroom agendas?
According to BT, one of the world’s leading providers of communications services and solutions, nearly 39 per cent of CEOs have digital transformation at the very top of their boardroom agenda, with almost a quarter of them personally leading their company’s transformation programmes.
BT, which cites a survey conducted by the Economist Intelligence Unit (EIU), found that 39 per cent of CEOs put digital transformation at the top of the boardroom agenda, 34 per cent said that it was important but not a top priority and 23 per cent said that it was a way to support other strategic priorities.
The study also finds that there are clear geographical and cultural differences in their perspectives. “Over 50 per cent of CEOs in the Americas put digital transformation at the top of the agenda, versus less than 20 per cent in Asia Pacific, who see it more as a way to support other strategic priorities,” it said.
The good news is that there is a high level of confidence from CEOs that their specific programmes can help them achieve their strategic objectives, which include making operational efficiencies, improving customer service and innovating for the future, according to the study.
BT reveals that one of the biggest concerns for many CEOs is the infrastructure on which their digital programmes rely.
“CEOs see the Internet of Things, cloud computing and mobile computing as the technology trends that will have the most significant impact on their organization over the next two to three years,” it said.
Consequently, CEOs identify inflexible technology as the main obstacle to delivering a better digital infrastructure.
Bas Burger, CEO, Global Services, BT was quoted saying that CEOs around the world identified the skills shortages, lack of insight into what customers and employees really want or need and security as the main obstacles to delivering an optimal digital experience.
“It is interesting that these are primarily human factors and it illustrates that digital transformation strategies should always be built around people,” he says.
The study added that when it comes to digital ambition, some CEOs consider cybersecurity measures a necessary evil, while others take a more constructive view that considers security an opportunity to create differentiation.