86% of UAE resident watch television each day

September 1, 2014 9:20 am

Global research consultancy TNS new survey showed that UAE has the highest percentage of people hooked on television anywhere on the planet, Emirates 24/7 reported. The paper said that 86% of UAE resident watch television each day. It reported that Spain was the second highest, followed by Italy, the UK, Australia, Germany and India. The global average figure is 75%. Matthew Froggatt, Chief Development Officer at TNS, told the paper: “In a world where multi-tasking is the norm, the context in which we watch TV is rapidly changing – it isn’t just on the sofa at home with no other digital distractions around us. Instead, the growth in screen-stacking and online TV viewing is huge, particularly in the Asian markets, driven by a growing demand for content among viewers.”