Cheil MENA hires Olga Kudryashova to lead its strategic planning unit

April 7, 2014 10:19 am

Cheil, South Korea’s largest advertising network and creative agency, has announced Olga Kudryashova as its planning director for the MENA region. Kudyashova was previously with Saatchi & Saatchi X where she was Planning Director responsible for devising shopper marketing strategies for P&G, Mondelez, Arla and The Change Initiative.

Before joining Cheil, Kudryashova was also consulting for Open D Group, an agency specialising in retail design, packaging and consumer engagement, where she expanded the company’s expertise into shopper-centric retail solutions.

Kudryashova’s experience in shopper marketing will mirror Cheil’s experience in retail through clients such as Samsung and du. Olga will be responsible for overall planning and strategy, integrating Cheil’s global planning tools with pan-Arab insights. Across the entire client portfolio, that also includes Hankook, GEMS Education, The Dubai Supreme Council of Energy, Mohammad Bin Rashid Fund for SME and DED along with its entities to name a few, Kudryashova will lead the creation of brand and consumer engagement initiatives.

On the appointment, Kudryashova said, “Cheil’s creative proposition around ‘Ideas that Move’ and their South Korean philosophy resonates with me as much as it does with clients. I also have the opportunity to work across all disciplines since Cheil is a completely integrated creative agency offering its clients a full range of services including experiential, retail, and digital marketing.”

Keesoo Kim, President of Cheil MENA, added, “Olga’s experience, especially in retail, and her understanding of the local consumer will give Cheil the insights upon which we can develop ideas that move people into action and clients closer to customers. We have already seen the effect Olga had on brand innovation in her previous roles and I am delighted to welcome her into the fold.”

Olga brings more than 10 years of experience in the FMCG, real estate, banking, airlines, tourism and hospitality, retail, automotive and telecom sectors.

For more information contact:

Jenifer Pinto-Suares
Limelight Middle East
+971 50 942 8251