EMMC calls communication agencies to respond to brief for tview
The Emirates Media Measurement Company (EMMC) is calling communication agencies to respond to a brief for tview, which provides TV audience measurement in the United Arab Emirates, Campaignme reported. The requirement is for a marketing and communications agency to handle integrated communications. Building awareness among consumers will be a key objective, but the mandate covers all areas of marketing, PR and communications, explained Christopher O’Hearn, general manager, tview, EMMC. The research brand has thus far been focused on trade, he said. The focus on mainstream communication now is to help support the audience panels engaged by the company, and improve compliance rates on reporting by the panel. A public service announcement for TV is currently being created by M&C Saatchi. It is expected to go on air in end-2014. tview engages a panel of up to 850 homes across the UAE (around 3000 individuals), and provides day-to-day data on TV viewership across genres and audience segments.