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Garmin’s local distributor appoints Face to Face as new communications agency

February 17, 2014 5:15 pm

Face to Face announced that they would now be adding the Garmin brand to their already impressive client base.

The win follows a competitive review by Abdulla Moh’d Ibrahim General Trading (AMIT), a UAE based distributor, of its full communication strategy for their Garmin brand. Immediate scope of works is the launch of the new Garmin Virb, Garmin’s latest addition to their product portfolio – a full HD action cam-era.

Due for launch by end of February 2014, Face to Face has been charged with developing a full launch strategy which includes full creative across outdoor, press, radio and online; media planning and buying are also included.

“We are very excited to bring on Face to Face as our creative partner,” said Abdulaziz Abdulla from AMIT. “Face to Face brings significant experience, creative leadership and strong business skills to the table, which will be paramount in taking our business and our Garmin to the next level”.

The brief also includes Public Relations, which Face to Face has in recent years added to their repertoire of services.

Christopher Bell, CEO of Face to Face, said, “AMIT is an inspiring company and has been operating in the UAE for over 30 years. With AMIT having witnessed and played a part in the dynamic growth of the UAE, we are delighted to help them continue their success with such dynamic brands like Garmin, Evinrude, Seac, & Fusion. We see amazing potential in their business through their ability to secure such global brands, and we look forward to partnering with them to help chart the next chapter for their busi-ness”.

Face to Face’s new creative execution for Garmin is already underway in time for the launch at the end of February. The remit also includes strategy for AMIT activity across the year, including an overhaul of the company website in addition to future Garmin product launches.

The win ramps the start of 2014 up a few notches for Face to Face, with the pace only gaining momen-tum with a number of new business wins already under their belt.


FacetoFace PR team
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