Google inks ad partnership deal with Yandex

February 27, 2014 10:38 am

Google Inc. has signed a partnership deal with Russia’s largest search engine, Yandex, to allow their clients to tap into each others’ advertising inventory, Reuters has reported. Under the agreement, Google’s advertising clients will gain access to the advertising inventory offered by publishers in Yandex’s advertising network, while Yandex’s advertising clients will be able to bid for display inventory in Google’s real-time bidding marketplace DoubleClick AdExchange.