Gulf Marcom participated in key advertising event in Casablanca
Bahrain-based Gulf Marcom announced that it will participate at a key regional meeting of advertising and marketing communication agencies that started October 9, Trade Arabia reported. The company’s chairman Khamis Al Muqla is attending the three-day Icom’s 2014 Europe/Middle East/Africa regional meeting in Casablanca, Morocco, said a report in the Gulf Daily News (GDN), our sister publication. It is being hosted by Moroccan agency Altair. Icom is the world’s largest network of independent advertising and marketing communication agencies with more than 80 member agencies based in more than 65 countries. The meeting will include presentations and workshops on topics such as branded content in mobile media, new tools to measure aspects of a brand as well as an update on the Moroccan advertising scene.