Jaeger-LeCoultre celebrates its fourth year as major partner of Abu Dhabi Film Festival

August 31, 2014 4:54 pm

Following the successful collaboration with film festivals in Shanghai and Venice and in support of cinematic creativity, seen as a close parallel with the art of fine watchmaking, Jaeger-LeCoultre continues its four-year strong backing of the 8th Abu Dhabi Film Festival (October 23 – November 1, 2014) as a major partner.

Considered a ‘seventh art’, Jaeger- LeCoultre believes filmmaking embodies the same artistic and technical values seen in the mastery of fine watchmaking. Film-maker, watchmaker, actor, gemsetter… each artist is an artisan of emotions. For the last four years, Jaeger-LeCoultre proudly pays tribute to Arab talent in supporting the Abu Dhabi Film Festival.

From October 23 – 25, Jaeger-LeCoultre will showcase their Hybris Artistica collection – a display of their horological excellence. The 12 exclusive and precious timepieces epitomise the unique spirit of inventiveness brought to life by 181 century-old skills gathered under one roof at the Jaeger-LeCoultre Manufacture in a ‘calendar’ of wonderment combining as never before watchmaking art and transcendent creativity.

As a loyal supporter of the Arab community, Jaeger-LeCoultre will be actively involved in all the highlights of the Abu Dhabi Film Festival, adorning the stars with its latest and finest creations, and presenting a personalised Reverso watch to the winners of the Best Actress and Best Actor of the year in the Narrative Competition. The watches will feature a lacquered engraving handcrafted in accordance with the finest traditions, and bear the inscription ‘Abu Dhabi Film Festival’.