JCDecaux launches HD screen network at Oman airports

July 26, 2014 4:17 am

Global advertising agency, JCDecaux has unveiled a new network of HD digital screens at Muscat International Airport and Salalah Airport, the Peninsula has reported. The digital screens are strategically placed along the passenger journey, delivering strong stand-out and cut-through in a highly targeted advertising space. The new network of screens will also feature JCDecaux’s specialised content management system, which allows tailored advertising in the form of targeted or live campaigns, the firm said.