Katch International launches start-up marketing programme

March 5, 2014 3:10 pm

Katch International, the integrated marketing and communications agency based in London and Dubai, today launches its Start-Up Marketing Programme. The Programme is aimed to support start-ups by creating a unique, affordable and comprehensive marketing platform for their brand.

Katch International today has a team of over twenty talented staff providing unique communications solutions to clients internationally. The agency, run by Directors Georgie and Stephanie Woollams, is dedicated to delivering bespoke marketing strategies and public relations, whilst focusing on driving sales for clients and improving brand awareness. In the three years since its inception, Katch International has been providing a fresh and personalised approach to fashion, beauty, nightlife & hospitality, food & beverage, technology and luxury brands, a fresh and personalised approach that has led to effective and measurable communication strategies. The Woollams’ decided there was a need in both of their markets to help start-ups by creating a platform that is extremely affordable and very effective, instilling valuable skills and creating useful contacts for new brands.

“Not so long ago, we were considered a ‘start-up’ and knowing where to start and how best to convey your brand can be a challenge,” said Katch London Director, Stephanie Woollams. “We regularly come across start-ups who want our support but they can’t afford the average market rate expected from an established agency. We have created a structured programme to assist the company in the growth of its profile and customer base”.

Katch Chairman, Chris Woollams continues the sentiment by saying “We want to start them on a three-month programme that is measurable; developing their brand awareness by communicating to a targeted audience and positioning them with a bespoke strategy that could enhance sales of their products. It is also key that the brand creates their own tone and voice, developing vital industry contacts that can help that take them to the next level”.

Top-line overview of The Start-Up Programme
• A tailored brand strategy
• Press Release creation and distribution, establishing the brands tone of voice
• Creating a personal profile (of the owner/brand manager) press release for potential press features
• Social Media strategy and weekly guidance
• Website assistance: SEO support, Blog support, Copywriting support
• Consistent PR support
• Buying guidance