Novo Cinemas signs agreement to open new cinema in Doha
Novo Cinemas, the Middle East’s largest chain of cinemas, has signed an agreement to open a new cinema at the North Gate Mall in Doha, Qatar, TradeArabia reported. The deal represents Novo Cinemas’ second property in Qatar following the overwhelming success of its flagship launch at The Pearl-Qatar in July this year. The move comes as part of Novo Cinemas’ strategic growth plan in the region, and in Qatar in particular, as the cinema chain sets out to expand its reach to over 200 screens by the end of 2015. The company’s growth in Qatar is firmly in line with Novo Cinemas’ brand promise to transform the movie-going experience across the local communities. North Gate Mall, at the centre of the North Gate development, will be a premium retail, commercial and entertainment destination in Doha. Further bolstering its luxury offering, Novo Cinemas at North Gate Mall will dedicate a number of theatres to the Novo 7-Star experience.