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OOX’s Video Ad Intelligence serves TV planners

September 1, 2014 10:44 am

OOX have announced the addition of a new service aimed at TV Planners: OOXmonitor for TV Planners. The service provides TV Planners with access to its unique database of Competitive Video Advertising Intelligence across a multitude of websites, namely YouTube.com, Shahid of mbc.net covering all IAB Video related formats such as Pre-rolls, In-banner Videos (MPU, Expanding, Portrait, Billboard) throughout the three main markets in the GCC: UAE, Saudi Arabia and Kuwait.

OOXmonitor will help TV Planners and Advertisers alike track their competition beyond the traditional TV screen! In the past, Video Ads were called TV Commercials because they exclusively appeared on the TV Screen. Today, Video Commercials are screen agnostic and Advertisers in the GCC have already invested millions of dollars on YouTube and Shahid, in addition to embedding their Videos Commercials in all sorts of online banners across the web.

Internet Advertising Revenue in 2013 exceeded broadcast television advertising revenues for the first time in the United States, according to the IAB. “It is only a matter of time before Internet Advertising Spend exceeds broadcast television in the GCC”, says Fouad Bedran, OOX co-managing director. He adds, “The utilization of Video ads in the UAE market has recorded a staggering 53% growth in 2013 vs. 2012 and a 77% growth vs. 2011”.

OOXmonitor’s database currently sits on a vast and unique repertoire of video ad intelligence composed of 2,000+ campaigns booked by more than 450 Advertisers across all Categories.