Opera acquires AdColony

June 25, 2014 4:12 am

Opera Software, developer of the Opera web browser, has confirmed that it has acquired AdColony to bolster its mobile video ad capabilities, Wall Street Journal has reported. Opera is paying $75m in cash for AdColony, plus potential earn-out payments of up to $275m, Opera said. Following the acquisition AdColony will operate as a subsidiary of Opera Mediaworks and continue to serve its existing customers, which include both mobile app publishers and major ad agencies, it said.