Star wins broadcast rights for ICC events from 2015 to 2023
Cricket’s biggest-ever global broadcast partnership was recently formed after The International Cricket Council (ICC) has jointly awarded its audio-visual rights for ICC Events from 2015 to 2023 to Star India and Star Middle East, Cricbuzz reported. The decision was made by the ICC Business Corporation (IBC) Board, ICC’s commercial arm, during a meeting at the ICC headquarters in Dubai on Sunday. The decision followed a robust tender, bidding and evaluation process, which started in July 2014. During the process, which involved two rounds of bidding, the ICC received 17 competitive bids from various broadcasters across different territories for its audio-visual rights. While the final value of the rights fee agreed will not be disclosed, it is significantly in excess of the ICC’s previous commercial deals. The current cycle has seen ESPN Star Sports hold the audio-visual rights until the contract expires at the end of next year’s ICC Cricket World Cup 2015.