TAGbrands grabs win at REBRAND 100 Global Awards with Colortek

September 27, 2014 9:26 am


The Lebanese branding and design agency- TAGbrands – has received the Distinction Award in the 2014 REBRAND 100® Global Awards Showcasefor the rebranding of Colortek (a division of Kassaa).

The prestigious global accolade is the highest recognition for excellence in Rebranding and is given to 100 companies around the world each year.

The goal was to rebrand Colortek while upholding its recognition as the number one paint retailing franchise in the local Lebanese market as well as international markets in which they are located in. To accomplish this, it was important to enforce the brand’s values of creativity, innovation, and customer-centricity.

“It is an honor to be recognized in the 2014 REBRAND 100® Global Awards,” said Maya Karanouh, CEO and Co-founder of TAGbrands. “Our brief was to rebrand Colortek while respecting both its heritage and new business goals. It was also important for us to restructure Colortek’s architecture of the group of companies to create successful brand equity.”

Commenting on the win, CEO of Colortek,YahyaKassaasaid, “Having our new brand identity recognized on a global stage is a moment of pride for us. The rebrand managed to unify the brands, and has been a catalyst for many achievements: a new vision, excellent discussions, and increased recognition. It has also created an exciting new vibe in the company, strengthening the commitment of its employees. I would rate these achievements higher that any measurable results.”

“REBRAND 100 recognizes the incredibly complex and successful rebranding efforts that drive businesses forward,” said AnaeziModu, founder and CEO of REBRAND. “It is wonderful to see the evolving talent in brand consultants working in the MENA region. An example is the fine work by the Beirut-based TAGbrands.”

Each year, an international panel of industry experts convenes to jury the REBRAND Award’s bi-annual competition. The winners of the REBRAND Award spanned over 30 industries from 34 countries around the world. Previous winners have included Nike, Walmart, Audi, Reuters, KFC and Cadbury.

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