TINT to become first social media aggregator in Middle East
TINT, a social media aggregator used by 40,000 companies across the world, will now become the first social media aggregator in the Middle East that can collect and curate social hashtags and social feeds from multiple networks, Zawya reported. The technology also affords customers the creative autonomy to brand their display, which can be enhanced with Chromecast access, customized posts and calls to action. For brand ownersin the Middle East, TINT also has the back-end functionality to moderate content and with analytical tools, advertisers can measure ROI that allows companies to tailor their entire social media strategy with new insight and data. Expansion into the Middle East will allow TINT to tap into the region’s Digital-out-of-Home (DOOH) potential, diversify its portfolio of regional brands already using the technology and add resources to its customer support service.