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Twitter buys mobile ad startup

June 8, 2014 12:20 pm

Twitter Inc. has announced plans to acquire Namo Media, a technology firm specialising in “native advertising” for mobile devices, Reuters has reported. Terms of the deal were not disclosed, but Namo Media said in a blog post that its technology would be rolled into MoPub, the ad serving platform that Twitter purchased last year for more than $300m. The combined platform would improve the social media power’s ability to deliver “native ads” – promotional material that blends into mobile apps and mobile websites.