Twitter to roll out 15 new types of ads

April 6, 2014 10:07 am

Twitter is set to launch a variety of advertising formats over the next six months, in an effort to boost revenue and attract new advertisers, the Wall Street Journal has reported. The strategy will follow Facebook’s approach to mobile advertising apps which include an “install now” or “shop now” button on their ads. Twitter’s advertising revenue more than doubled in the fourth quarter to $219.6m, compared with the same period last year, but the company has yet to turn a profit.