twofour54’s creative lab talent launches 3 applications

April 2, 2014 1:37 pm

Emiratis supported by twofour54 creative lab, the media and entertainment talent development arm, today officially launched three gaming applications that integrate local culture with the digital world, Red Bugs, Shaheen and Unexpected.

twofour54 creative lab, are inviting the public to play the games this week at its stand in Comic Con, one of the region’s biggest entertainment industry events. Throughout the event, twofour54 will engage with creative talent, demonstrate animation techniques, run workshops and promote the creative lab community.

“All the efforts of creative lab and the support provided by twofour54 have resulted in a number of successful projects reflecting the passion of the young UAE talent for creativity, and I am delighted that these applications incorporate and promote the Emirati heritage in a unique and modern way”, said Maryam Al Mheiri, Chief Operating Officer at twofour54.

Al Mheiri stressed on the importance of showing the Emirati culture in an innovative and contemporary fashion through the contribution of local talent, in the creation of digital content. She also added that these new applications are the result of a number of workshops, training courses, and financial support run by creative lab, and aiming to explore and develop the young talent.

Visitors to twofour54’s stand will also be able to meet the developers.

The newly launched applications are available for free download on Google Play Store and App Store in English and Arabic.

Red Bugs, designed by Farah Al Bastaki, is an iPad game based on the Emirati tradition of harvesting palm trees. Farah worked with several illustrators and animators from the creative lab community to develop the app, which is now available at Google Play Store and App Store.

Shaheen, designed by Helal Al Yammahi, is a skill game with an Emirati twist. Available in App Store, the player controls a falcon to hunt prey. Helal, applied for support through the creative lab website and he worked with four Cartoon Network Animation Academy graduates and two members of the creative community to develop the game, which is his first digital project.

Unexpected, designed by Ameen Al Hossani, is an app to develop children’s mental skills and imaginations through a guessing game. Ameen engaged with other creative community members and graduates of the Cartoon Network Animation Academy. The app can be downloaded from both App Store and Google Play Store.

twofour54 through its Creative Campus initiative partners Cartoon Network Animation Academy, Gaming Academy in partnership with Ubisoft, and SAE Institute at stand 12 – Creative Campus in Zabeel Hall 1 at the World Trade Centre between 10am and 10pm from 3 to 5 April.