Unilever awards PHD digital media brief for GCC

May 19, 2014 11:13 am

Media and communications agency, PHD has been awarded Unilever’s digital media planning and buying brief for the GCC following a competitive pitch, Campaign ME has reported. Unilever, which handles much of its traditional buying and planning in-house and in collaboration with Magna, has previously handled digital buying through other agencies such as Clique Media and Connect Ads on an adhoc basis. This is the first time Unilever has consolidated its digital brief into a single agency.