Yahoo to include Yelp listings in search results

February 10, 2014 7:05 am

Yahoo Inc. is set to enter into a partnership with the online review site, Yelp, to incorporate new listings in its search engine, the Wall Street Journal has reported, citing a person who attended a Yahoo employee meeting. Yelp listings and reviews of local businesses will be part of the search engine’s results beginning in the next few weeks. Yahoo is looking for new ways to compete with Google and increase its search ad revenue, which grew 8% to $461m in the fourth quarter of 2013.