Yahoo to stop honouring ‘Do Not Track’ requests

May 4, 2014 10:59 am

Yahoo Inc, has announced it will stop honouring “Do Not Track” requests made by users’ browser, the Wall Street Journal has reported. The decision is a course reversal for Yahoo, which was the first, and, until now, the largest web company to say it would honour no-tracking requests from users. The move is part of a wider strategy from CEO Marissa Mayer, who referred to Yahoo as a “personalisation company” during an interview at the TechCrunch Disrupt conference last September.