Zeenah PR joins Edelman’s affiliate network

May 6, 2014 11:18 am

Zeenah PR and Edelman have signed an exclusive agreement naming Zeenah PR as the Oman affiliate of the Edelman network, Zeenah PR Managing Director Mohammad Al Farei announced. With this exclusive affiliation, Zeenah PR will officially represent the world’s largest public relations firm – Edelman – in the Sultanate of Oman. Zeenah PR will form an integral part of the Edelman network of affiliates by providing local expertise and on-the-ground market support to Edelman in Oman.

Mohammad Al Farei, Managing Director of Zeenah Group, commented on the association: “Across global markets, Edelman has consistently defined the standards for the practice of public relations and communications. As a communications consultancy market leader in Oman, Zeenah PR is proud to be selected as Edelman’s official representative in the Sultanate. This partnership will enable us to deliver additional value to our clients by adding depth to the range of services and resources provided, as well as supporting Edelman with a local perspective on the media landscape here in Oman.”

Commenting on the affiliation, Robert Holdheim, CEO of Edelman South Asia, Middle East & Africa, noted, “As part of our expansion plans in the Middle East, we are seeking partnerships with top players in key markets where we do not have a direct presence. With deeper and more substantive exclusive relationships, we hope to redefine the very nature of affiliation. In this context, it is crucial that we identify partners who share compatible values, commitments to quality and approaches to communications. Zeenah PR embodies these qualities. We look forward to a long and prosperous partnership in Oman.”

Edelman was named the Middle East Consultancy of the Year in 2013 by the Holmes Report, and this presence in the Sultanate of Oman will throw into sharp focus both firms’ dedication to provide quality PR and reputational and communications solutions to clients.

General Manager of Zeenah PR, James Macleod commented, “Incorporating local knowledge and international experience, the Zeenah PR team has both the expertise and network to deliver integrated communications solutions to organisations in Oman and within the region. We are thrilled to be joining hands with an agency of international repute such as Edelman, and are confident the new affiliation will bring real benefit to our clients.”

Zeenah Group is Oman’s leading integrated communications consultancy, offering full services across the fields of branding, advertising, media, digital and social media, PR, events and publishing. The Group comprises of six separate entities operating as individual companies: TBWA\Zeenah, Zeenah Events, Zeenah Media, Zeenah PR, BAZ Publishing and the Photocentre chain of retail stores.

Zeenah Group continues to be the leading integrated communications company in Oman. Since its founding in 2003, it has grown to employ over 60 staff working for major Omani and international clients, including the Ministry of Tourism, Ministry of Health, NCSI, GCC Stat, Oman Air, Public Authority for Radio and Television, Royal Opera House Muscat, The Research Council, The Zubair Corporation, Bank Sohar, Muscat Grand Mall, Haya Water, Zubair Automotive Group, Shangri-La’s Barr Al Jissah Resort & Spa, and many other local and international brands.