Newspapers’ advertising in Bahrain drops to $43m
The Kingdom of Bahrain has witnessed news advertising drop to $43 million, influenced by economic and political conditions in the region and the world, an official says.
Khamis Al Muqla, President of the International Advertisers Association (IAA) Bahrain Chapter, reveals: “Advertising spending in the Kingdom of Bahrain from January to September 2015 amounted to $59m ($43m for local newspapers, $10m for magazines, and $2m for TV).”
Al Muqla adds that advertising spending during the first nine months of 2015 decreased by 11 per cent compared with the same period of 2014, from $66m to $59m, Bahrain-based Al Wasat Newspaper reports.
He points out that TV commercials dropped from $3m to $2m, while newspapers went from $49m to $43m and magazines from $11m to $10m.
He notes: “The drop in advertising in Bahrain happened because of implications of the political and economic situation in the region in particular and the world in general… When governments or companies [are] affected by the revenues, they reduce expenses and that includes spending on advertising.”
“On [the] GCC level, [the] advertising sector dropped by 29 per cent in Kuwait, around 111 per cent in Saudi Arabia, seven per cent in Oman and about six per cent in UAE, while [it] rose in Qatar by six per cent,” al Muqla adds.
He predicts the total advertising expenditure in the Kingdom of Bahrain will not exceed $80m by the end of 2015, compared with an average of $100m that had prevailed during the past four years.
($1 = AED3.67 at the time of publishing)