Avant aims to capture 30% share of the ME flooring market over the next 3 years

May 21, 2014 3:24 pm

Avant Holding GmbH, the leading German company that produces high quality construction and interior products for commercial and domestic sectors, aims to capture 30% share of the Middle East flooring market over the next three years with its revolutionary flooring solutions – dubbed the best replacement for wooden flooring, with zero maintenance required.

Avant Holding is showcasing its line of fully sustainable interior solutions at the thirteenth edition of the International Design Exhibition (INDEX), taking place from May 19 to 22, 2014 in the Dubai International Convention and Exhibition Centre. INDEX is the premier trade show for commercial fit-outs and interior design within the MENA region.

Avant Holding manufactures a growing line of products — Flooring, Roofing, Wall Paneling and Ceiling — all under the “Avant” brand name to cater to commercial and domestic sectors alike. Available in more than 20 countries, the avant-garde products have been a global success; owing to its high-quality and focus on sustainability.

Commenting on participation at INDEX 2014, Mr. Antonio Varghese, Chairman and CEO of Avant Holding, said, “We are extremely pleased to participate in the thirteenth edition of the INDEX trade fair, as it provides us with a platform to showcase our premium and sustainable interior design solutions to the customers of the region. Avant Flooring provides sustainable solutions to projects of any scale, bringing the elegance and beauty of nature to interior and exterior spaces without cutting down a single tree.”

“When it comes to infra-development, the UAE is taking leadership in sustainable and eco-friendly solutions, while embracing advanced technologies. We understand it’s highly important to use materials that are eco-friendly in the construction industry. We are also contributing our share to Dubai’s rally towards achieving a complete smart city status. Moreover, Avant products are 100% suitable for the climatic conditions of the region,” he added.

“Our products are reusable, extremely durable and incredibly easy to install and maintain. Avant encourages everyone to experience its range of sustainable products wherever possible, and embrace the values for saving the planet. We are also looking for regional partners and distributors, who share our passion for sustainability, care for the environment and hold strong networking capabilities. We have achieved a 35% increase in our sales during the past couple of years,” Mr. Antonio further said.

Speaking about Avant’s potential, Mr. Philip Mazloumian, Director of International Business at Avant Holding, said, “We are pleased to participate in the INDEX exhibition for the second time. Researched and developed in Germany, Avant Flooring is the next generation and sustainable composite flooring. The eco-friendly and energy saving flooring solutions reduce carbon footprint, in turn protecting the planet and saving vital ecosystems, such as trees and plants, aligning with our long term goal to preserve and protect Earth.”

“Avant is very passionate about sustainability, but practical too in meeting the requirements of customers who are keen on convenience, quality, design aesthetics and durability when it comes to finding the best interior solutions for their properties. The consumers are smarter and demanding the best in quality and long-term value, so that they are ready to spend more if the quality of the products is higher” he added.

“Our energy-efficient products are manufactured with composite technology, cutting-edge materials and elegant designs to provide value-addition to the construction and infra-development sector, all while conserving the planet earth. Our products also cater to a vast array of sectors; including residential, commercial, corporate, retail, hospitality, transport and marine. We are aggressively targeting the hospitality industry in Dubai, which will see the launch of 500 new hotels and resorts ahead of hosting Expo 2020,” Mr. Mazloumian elaborated.

Avant’s strong flooring panels can withstand the pressures of foot traffic at hotels, airports, shopping malls, office buildings and indoor stadiums. Moreover, the product being made up of sustainable materials, offers the user the beauty of wood without shedding a single tree.

Avant’s unique composition and seamless joints make it 100% waterproof and dustproof, ensuring an anti-allergenic interior environment. It is UV and fire resistant, scratch resistant and durable. Avant Flooring does not expand or contract in response to environmental conditions, it is also reusable and recyclable. The flooring panels are designed to have a natural look and feel and are made from ultra-durable, sustainable materials that ensure the panels will never scuff, scratch, stain, rot or deform.

The flooring’s zero absorption properties mean it reflects cool air and thereby reduces air conditioner load – saving 25% of electricity use, resulting in lower carbon emissions. Fifteen wooden grain shades are suitable for residential, commercials buildings and cruise liners. Avant Flooring also comes with a 20-year interior warrantee, their guarantee of uncompromising quality.

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