Jordan Ahli Bank signs agreement with Save the Children Jordan to support ‘Combating Anemia Campaign’

May 18, 2014 4:41 pm

Jordan Ahli Bank recently signed an agreement with Save the Children Jordan to support the 4th phase of the national “Combating Anemia Campaign.” Launched by Her Royal Highness Princess Basma bint Talal, Chairperson of the Save the Children Jordan Board since 2011, the campaign combats anemia resulting from iron-deficiency found at children under the age of 5 and women of reproductive age ranging between 15-49 years old.

The fourth and final phase of the campaign is the first of its kind to complete screening of more than 5 thousand beneficiaries in various governorates including Al-Karak, Ma’an, Al-Tafila, Wadi Mousa, Petra, and Al-Shobak. The campaign had previously covered the entire governorates screening more than 16,000 mothers and children in terms of combating and reducing the prevalence of iron-deficiency anemia (IDA) through conducting various screenings whether initial and advanced to identify anemic patients who are provided with needed medication. Additionally, health and nutrition awareness sessions are conducted; tackling topics such as iron-rich foods, foods that increase or hinder the absorption of iron and best food intake practices. Lastly, cooking booklets listing many iron-rich recipes and nutrition tips are distributed to all present beneficiaries.

During the agreement ceremony, CEO of Save the Children Jordan, Manal Al-Wazani commented:
“We would like to express our deep gratitude for Jordan Ahli Bank for its generous support. We strive to create positive and sustainable change in the lives of children through building partnerships and collaborating with civil society organizations, communities, governments and the private sector to share knowledge, build capacity to ensure children’s rights are met, and raise a physically and mentally healthy generation.”

From her side, Executive Manager for Marketing and Corporate Communications at Jordan Ahli Bank, Rania Nasrawi highlighted that the bank’s participation in this campaign falls under the umbrella of its CSR program and activities aimed at maintaining and sustaining public health for overall development, whereby, human health is the key pillar of development. Nasrawi also emphasized that the bank constantly contributes to supporting national efforts in combating various nationwide diseases spread between different community segments and ages in particularly children.

Save the Children Jordan is a registered Jordanian non-governmental organization (NGO) established in 1974 with Her Royal Highness Princess Basma bint Talal serving as the Chairperson of the Board. Save the Children Jordan is the only Arab member of the 30 Save the Children organization members operating in 120 countries worldwide.