Jordan Ahli Bank’s SME Academy holds workshop on consultative selling

February 26, 2014 10:39 am

As part of its free training program, Jordan Ahli Bank’s Small and Medium Enterprise (SME (Academy unit recently held a free training workshop on Consultative Selling.

Hosted at the Sheraton Hotel in collaboration with the Winners Training Consultancy, the workshop strove to highlight the differences between the consultative and conventional selling trends. It shed light on the consultative selling cycle which begins with identifying the clients’ needs and ends with constructing a tailor-made product or service solution fitting these needs. Other topics presented in the workshop included the power sales consultant, the pyramid sales consultant, types of customers, and the positive impact of consultative selling on the organization’s profitability.

The event targeted SME owners, investors, sales and marketing managers and employees.