NBAD launches ‘Paper Tree’ initiative

February 10, 2014 11:21 am

The National Bank of Abu Dhabi (NBAD) is celebrated National Environmental Day event by launching ‘Paper Tree’ initiative to on February 4th at its Head Office on Khalifa Street.

The initiative aims to highlight the environmental and sustainability issues that are within the Bank’s area of concern and ability to influence.

“We are proud to support the National Bank of Abu Dhabi’s “Paper Tree” campaign, that demonstrates the Bank has fully integrated a strong sustainability ethos into their corporate strategies and plans,” said H.E Razan Khalifa Al Mubarak, Secretary General of Environment Agency – Abu Dhabi
“This step forward in the journey towards sustainability is not new to NBAD. They have long been a key partner and founding member of the Abu Dhabi Sustainability Group, sharing their expertise and experiences with other members through this forum,” She added.

NBAD Business Innovation Unit has organsied the event in collaboration with Environmental Agency Abu Dhabi and Abu Dhabi Education Council involved seven schools, a mix of government, private and special needs, and 21 students. The students have worked in groups to paint environmental messages and images which will be installed on designated NBAD ATMs surround area. The area will be a newly developed compartment to collect the discarded ATM receipts to stop littering. The compartment will contain an indicator showing how many trees were saved in the process.

“This exemplifies the spirit of this year’s National Environmental Day motto ‘Green Economy, Innovation, Sustainability,” said Ahmed Al-Naqbi Managing Director New Banking & Business Innovation at NBAD. “Collaboration and partnership achieves greater impact and we would like the support of the community to deliver successful launch event aims at creating awareness and changing behavior,” he added.

NBAD takes pride in aligning its sustainability efforts to those of Abu Dhabi’s Government. The Bank believes that working in partnership and alignment with Public and Private Authorities mission through awareness and behavior change campaigns is integral to the success of the 2030 Economic and Environmental vision of Abu Dhabi.

“We believe that it is essential in today’s constantly changing environment to deliver innovative and creative solutions to our customers to ensure our sustainability efforts are successful,” said Mr Al-Naqbi.

For more information please contact:
Ehab Khairi
Senior Manager, Media & PR – VP, Corporate Communication
National Bank of Abu Dhabi (NBAD)
Tel: +97126111190