RAKBANK displays on UAE’s longest outdoor advertisement

June 16, 2014 11:05 am

RAKBANK has announced that it is the first organization to be displayed on the longest outdoor advertisement hoarding in the UAE, Zawya has reported. The hoarding extends for 800 meters on the Sheikh Zayed Road that connects Dubai to Abu Dhabi and occupies a total area of 9,600 square meters. “All motorists will catch a glimpse of the stretched hoarding which is almost the horizontal length of the iconic Burj Khalifa”, said Banali Malhotra, RAKBANK Head of Marketing. “By acquiring this premium advertising space on one of the most prominent roads in the UAE, the Bankaims to add visibility to the brand across emirates,” added Malhotra.