RAKBANK goes extra half mile with UAE’s longest outdoor advertisement

June 16, 2014 2:56 pm

RAKBANK is proud to announce that it is the first organization to be featured on the longest outdoor advertisement hoarding in the UAE. The hoarding extends for half a mile (800 meters) on the Sheikh Zayed Road that connects Dubai to Abu Dhabi and occupies a total area of 9,600 square meters.

“All motorists will catch a glimpse of the stretched hoarding which is almost the horizontal length of the iconic Burj Khalifa,” said Banali Malhotra, RAKBANK Head of Marketing. “By acquiring this premium advertising space on one of the most prominent roads in the UAE, the Bank aims to add visibility to the brand across emirates,” added Malhotra.

RAKBANK partnered with Capital Group to acquire this advertising space. From his end, Chairman of Capital Group, Manoj Bhojwani, said, “RAKBANK has been instrumental in our business growth over the years. We are happy to feature RAKBANK on our latest media innovation in the UAE, which is in line with our objective to provide our valued clients with far-reaching ways to showcase their brand in full limelight.”

Be it the RAKBANK unipole at the start of Al Garhoud Bridge, branding bus shelters, placing bridge banners, hoardings and mupis around town, or being the first to advertise on Abu Dhabi taxis, RAKBANK has always been a trendsetter when it came to outdoor advertising. It is a strong believer in the power of the medium to build brand recall.

So if you are driving on Sheikh Zayed Road that connects Dubai to Abu Dhabi, you are sure to lay your eyes for almost 30 seconds on the longest outdoor advertisement in the UAE. Alternatively, you can click on the following link to view video of the hoarding: http://www.youtube.com/watch?v=dfumAxkAr3U.

For more info please contact:
Lamis Daoud
Tel: +97142915064
Email: lamis.daoud@rakbank.ae