Over 130 companies from 58 countries showcase at Big Entertainment Show

October 27, 2014 11:11 am

The Big Entertainment Show kicks off in its 7th edition at the Hall number 3 at the Dubai International Convention and Exhibition Centre, between October 27 and October 28, 2014.

The Big Entertainment Show (BES) has become the largest B2B show in the MENA Region specialized in Media and TV content, character and brand licensing, video games developing and publishing, in addition to all trading companies working in the export and import business. Visitors can look forward to exciting news and announcements during the course of the show.

This unique event, which combines the ‘Dubai International Brand Licensing Fair’, ‘Dubai World Game Expo’ and “MyContent”, attracts TV broadcasters, video games developers, creative agencies, investors and licensors from all parts of the world to the Middle East. The Show also brings together representatives from manufacturing companies, trading companies, and specific exporting and importing companies all under one roof.

More than 130 companies from 58 countries participating this year with remarkable participation from the UAE, South Korea, China, Saudi Arabia, Mexico, Argentina, Russia, Lebanon, Morocco, Malaysia, Belgium, Egypt, Germany, India, Austria, United Kingdom, Turkey, the United States and Japan. The exhibition is also hosting six national pavilions this year from South Korea, Morocco, Japan, and Malaysia.

The event’s agenda features a number of activities including the Middle East Game Development Summit and the Entertainment Content Summit, which will bring forth recommendations to tackle challenges and changes in this quickly evolving industry. The goal of both summits is to arm attendees with best practices and learnings from industry experts who will share their knowledge and expertise, and discuss the latest updates and productions. This comes at a time where the worldwide market for entertainment content is growing at a very fast pace, including the Middle East Market.

The Big Entertainment Show is expected to attract more than 4,000 trade visitors over the two days. The event is sponsored by; Playzone and the Telecommunication Regulatory Authority (TRA) and is supported by the Dubai Culture and Arts Authority, Dubai Festivals & Retail Establishment (DFRE) – Modhesh World and the International Licensing Industry Merchandisers Association.