36th MidEast Watch & Jewellery Show set to begin at Expo Centre Sharjah from April 29

April 22, 2014 3:08 pm

Promising an unparalleled treat to connoisseurs of gold and diamond jewellery, the 36th MidEast Watch & Jewellery Show is set to get under way at Expo Centre Sharjah from April 29 to May 3, 2014.

From latest trends and superior creations to customised jewellery and designer works, the most popular jewellery show of its kind in the region is poised to showcase designs that tell a story, express an emotion, create a mood or capture a moment.

“When it comes to finest gold and diamond jewellery, you can be assured that there is no parallel for the MidEast Watch & Jewellery Show in the region. The past 35 successful editions of the show are a testimony to this fact. This time, once again, we are featuring one of the largest jewellery showcases in the region that will present jewellery works from across the world,” said Mr. Saif Mohammed Al Midfa, CEO, Expo Centre Sharjah.

The show is held under the patronage of His Highness Dr. Sheikh Sultan Bin Mohammed Al Qassimi, UAE Supreme Council Member and Ruler of Sharjah.

Jewellery lovers will be spoilt for choice as nearly 450 jewellers from more than 20 countries will be displaying gold & diamond jewellery, precious & semi-precious stones, pearl sets, gemstones and branded watches at 20,000 sq metres of exhibition space.

“Expectations are always high with MidEast Watch & Jewellery Show. As we have regular buyers from royal families, high-income groups and those who settle for nothing but the best, this time too we are bringing together leading jewellery makers from countries that are known for superior jewellery manufacturing and well-known designers and master jewellers,” added Mr. Midfa.

Visitors can also find a wide range of signature creations, traditional, rare and ethnic works famed for their craftsmanship from several countries.

“Jewellery lovers as well as traders can expect the arrival of brand new creations from leading design houses that could well set the trends for the rest of the year and next. Knowing well the affinity of the region for all things gold and diamond, the diversity of the customer base and their varied tastes and styles, exhibitors will have one of the most extensive ranges of jewellery items on display,” said Mr. Mohamed Amjed, Asst. Group Project Manager of the MidEast Watch & Jewellery Show.

Most jewellers are likely to focus on customizing the pieces to their clients’ needs, and encourage customers to select materials, colours and embellishments based on individual tastes, making them truly personal and special.

Adding exclusivity to the show is the impressive presence of National Pavilions. This time, Hong Kong-China, India, Italy, Malaysia, Thailand and Singapore will have National Pavilions, showcasing the biggest names in jewellery from those countries and their most exquisite and intricately crafted creations.

India will have largest pavilion among them with 61 exhibitors, while Hong Kong will feature 58, Thailand 35, Lebanon 23, Italy 25 and Singapore, Malaysia and China will host 14 exhibitors in each of their pavilion.

Daily Jewellery Fashion Shows:
Connoisseurs of the elegant Ploi Thai brand of high quality gemstones produced in Thailand are in for a treat. The Ploi Thai Fashion Show, for the third consecutive time, will be held daily during the show that will feature top models from Thailand presenting creations from leading Thai manufacturers under the brand ‘Ploi Thai’. It will be organized by Vega Intertrade & Exhibition in cooperation with Thai Gem and Jewelry Traders Association (TGJTA).

Another special attraction will be the daily raffle draw that offers fabulous prizes. On every purchase of Dhs. 500, visitors will have the chance to qualify for raffle draw. The Hong Kong Pavilion will too give away prizes to visitors.

The show will be open to general visitors from 12noon to 10pm daily, and from 4 pm to 10 pm on Friday. Exclusive timings for ladies are on April 30 from 12 noon to 4pm. Admission is free to all.

The previous edition of the show held at Expo Centre Sharjah from October 1 to 5, 2013, attracted nearly 55,000 visitors.