Al Nassma Camel Milk Chocolate starts business venture with global retailer GEBR. Heinemann

June 24, 2014 11:18 am

Al Nassma- first and finest camel milk chocolate, announces its listing with Gebr. Heinemann, strongest company in the duty free industry in Europe and amongst the leading companies in travel retail worldwide. With this new venture, the artisan camel milk chocolate brand from Dubai is expanding its presence at duty free outlets all over the world.

Commenting on new tie-up, Martin van Almsick, General Manager at Al Nassma Chocolate LLC said: “This collaboration with Gebr. Heinemann is an important milestone for us. Since our company’s launch in 2008 we succeeded to establish ourselves as a local brand in most duty frees in the Middle Eastern region. Partnering with Gebr. Heinemann gives us the opportunity to enter new markets and to grow from a local brand into an internationally meaningful player.”

“Al nassma not only stands for outstanding quality, but also for innovation. With our products we are offering something unusual, out of the ordinary, and we are aiming to add excitement to the confectionery segment in duty free outlets all over the globe. We are certain that Gebr. Heinemann is the ideal partner to work towards this vision,” van Almsick added.

As a first step of this newly established partnership, Al nassma camel milk chocolate products are now available at Vienna and Istanbul airports duty frees as well as at MSC Cruises, one of the largest cruise operators in the world. Further points of sales are planned to follow within this year.

“Our team at Gebr. Heinemann is always striving to optimize our product range by offering products representing latest trends and exclusivity,” Rüdiger Stelkens, Purchase Director Tobacco and Confectionery at Gebr. Heineman, said.

“The confectionery segment is one of the strongest categories in travel retail and we believe it is important to constantly innovate and re-invent ourselves. Therefore we enjoy working with brands representing innovative concepts and adding something exclusive and unique to our portfolio. Being different, unusual and exciting, those are the criteria we are looking for. Al nassma is fulfilling this benchmark perfectly,” Stelkens continued.

According to a travel retail survey published by the Middle Eastern Duty Free Association in November 2012, 20% of all duty free customers are looking for gifts, supporting the growth of products suitable as presents and souvenirs. *
“We believe that nowadays, customers are looking for luxury and exclusivity rather than for mass products. With brands like Al nassma we manage to address this customer expectation. We can offer refined and exquisite products representing the luxury segment in confectionery as well as in gifting, adding value and excitement to the overall shopping experience of each customer,” Stelkens concluded.

Gebr. Heinemann, based in Hamburg, Germany, recently launched its Middle Eastern representative office in Abu Dhabi ahead of the Abu Dhabi Airport Midfield Terminal tender and is now planning to increase business activities in the Middle East.