Alshaya Trading reinforces presence in the UAE market

February 24, 2014 4:46 pm

As part of its regional expansion plans and following the successful launch of Alshaya United in Oman at the start of 2014, Alshaya Trading is set to get into its second innings of the year by reinforcing its presence in the UAE market with the extension of its most prestigious European lifestyle-concept showroom, the Alshaya Showroom along with the official opening of its new brand, Kitchenhaus.

The latter, being a German import, is being introduced to the UAE market for the first time and will be housed within the Alshaya showroom premises in addition to an exclusively built showroom located in Deira that will be providing the highest standards in quality for kitchens from Kitchenhaus in Germany. Inaugurated on February 17th, 2014, the Alshaya Showroom, located on Sheikh Zayed road was revealed to the public with a ribbon cutting ceremony in the presence of Mr. Ayman Alshaya, CEO of Alshaya Trading Co., Mr. Jens Svendsen, COO of Alshaya Trading Co., and senior management and members of the press.

Welcoming guests and the media to the official opening, Mr. Ayman Alshaya, CEO of Alshaya Trading Co., said: “We are extremely pleased to welcome our media partners and VIP guests to celebrate the opening of Alshaya showroom and mark the official launch of the first Kitchenhaus stores in the UAE. The Alshaya showroom brings together an extensive range of quality home fixtures and décor items for every room in the house, and as the people of Dubai are known for their impeccable taste and eye for quality, we envision that our new stores will be a destination homeowners will not want to miss.”

Commenting on the launch of Kitchenhaus, Mr. Ayman Al Shaya said, “Completing the comprehensive offerings at the new store, the Alshaya showroom brings to Dubai the Kitchenhaus kitchens, the highest German standard in quality for kitchens, an ideal choice for palaces, private villas and even business premises.”

The opening of Alshaya showroom offers discerning Emirati consumers’ exclusive access to most renowned European brands such as Imola and ABK tiles from Italy, Kludi and Keramag from Germany and remarkable Spanish mosaics from Vidrepur. While visiting the showroom, visitors can also view the available range of quality German kitchen solutions from the world-wide top kitchens manufacturer Kitchenhaus. Dubai homeowners now have the ultimate in home décor destinations to completely renovate or build their homes all under one roof.

Complementing your home fixtures are the Kitchenhaus kitchens that are manufactured by the largest kitchen manufacturer in Germany. Each kitchen is unique – individually planned and produced on highly automated machines which guarantees a consistently high quality level and enables Kitchenhaus to offer very attractive prices. The standalone showroom in Deira located on Salahuddin road, offers a wide spectrum of choices from modern to trendy, classical and timeless through to the Mediterranean cottages style. A cleverly structured range of products enables individualised design solutions, tailor-made to perfectly fit every kitchen floor plan. Moreover, Kitchenhaus offers Free Measurement, Free Design, Free Delivery, Free Installation and five years Warranty. Thanks to these Five F’s, customers are guaranteed to receive the most cost-effective package possible for the latest designs in kitchens.

All that is housed at Alshaya Showroom and Kitchenhaus bears the hallmark of Alshaya Trading Company’s diverse offerings, a commitment to beauty of design, and understanding the special requirements of the local market. The Alshaya showroom team of professional consultants is on hand to advise clients and assist them in realizing whatever concept catches their imagination.
The Alshaya Showroom can be visited on Sheikh Zayed road in the Eifel Building and the exclusive Kitchenhaus showroom is located at the Salahuddin Road in Deira.

For more information please contact:
Harriet Goodman | BPG | Cohn & Wolfe
T +971 4 295 3456 Ext-313