Apparel Group brings LC Waikiki, Turkey’s leading fashion chain to the UAE

May 12, 2014 10:47 am

Apparel Group, the global fashion and lifestyle retail conglomerate based in Dubai, has been awarded the franchisee for LC Waikiki, Turkey’s leading fashion chain. Apparel Group, which already represents more than 50 brands across 900 stores, is looking to open its first UAE based store at Al Wahda Mall, Abu Dhabi.

LC Waikiki specializes in clothes and accessories for men, women and children of all ages. Originating from France and fostered in Turkey, LC Waikiki is a Turkish multi-cultural fashion brand with global appeal. The brand’s growing distribution and market coverage is accompanied by a distinctive strategy – to provide high-quality clothing at great value.

LC Waikiki now has more than 450 stores in countries around the world and is looking to expand within the Middle East. Plans also include launching stores in other markets such as Bahrain, Oman, Kuwait and Qatar. The brand currently operates across countries such as Romania, Egypt, Bulgaria, Morocco, Poland and Russia in addition to its domestic outlets.

“As LC Waikiki, we are proud to enter the UAE Market, with Apparel Group. LC Waikiki, a leading fashion brand of Turkey; is becoming much more international by adding new countries to its operations. Currently we are operating in 20 countries with very promising results. Entering UAE market is an important milestone for us. If we call the World “a store”, U.A.E would be the “shopwindow”, said, Yenal Göky?ld?r?m, International Retail Managing Director of LC Waikiki.

The UAE’s retail sector has shown rapid growth over recent years, with a number of international brands vying for a share of the lucrative market. AT Kearney’s recent 2013 Retail Apparel Index ranked the UAE second after China in a list of booming retail markets. The index identifies the world’s top 10 developing countries ranked in the AT Kearney Global Retail Development Index in terms of market attractiveness, retail development, and country risk for their clothing retail industries.

The Middle East region remains an attractive retail apparel market with the UAE ranking (#2), Kuwait (#4), and Saudi Arabia (#6) in the Index.